• May 7, 2020, 3–5 p.m.

Game Plans: Strategic Design and Positioning Methods in Chicago, 1970–

Featuring: Penelope Dean, University of Illinois Chicago

Newberry Library

60 West Walton Street, Chicago, Illinois 60610

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Strategic design—or the application of design methods to business planning and analysis—is a design specialization pioneered by Chicago-based industrial designer Jay Doblin (1920–1989), which saw the rise of a consumer-centered design practice. Drawing from design archives held in Brighton, Chicago, and London, Penelope Dean examines the inspirations and greater dissemination of Doblin’s game plans within an economic context and exposes the ways in which Chicago’s New Bauhaus gave way to a market-driven legacy of design practice.


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