• April 26, 2018, 3–5 p.m.

Will Bradley's Art of Design

Featuring: Jennifer Greenhill, Associate Professor of Art History at the University of Southern California

Newberry Library

60 W Walton St, Chicago Illinois, 60610

Bradley detail

Will Bradley cover art detail from The Columbian Ode, by Harriet Monroe, 1893. Newberry Library. Call No. Wing ZP 883 .W3425


Jennifer Greenhill, Associate Professor of Art History at the University of Southern California, presents a work-in-progress on graphic artist Will Bradley (1868-1962). Specifically, Greenhill goes beyond Bradley’s well-known contributions to magazine covers and advertisements in publications such as The Inland Printer and The Chap-Book. Greenhill instead focuses on the profound, but under-explored, impact Bradley made on American design in his role as art director for properties owned by William Randolph Hearst. Commissioning art, revamping layouts, and so on, Bradley shaped the look of the popular magazine at a key moment in its history when an influx of advertising revenue and advances in printing technologies made magazines an attractive artistic outlet. Greenhill explores how Bradley’s graphic design sensibility informed these activities and later migrated to the medium of silent film when he began overseeing Hearst’s motion picture serials and founded his own production company.

This program is wheelchair accessible.